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| How Search Engine Optimization (SEO) Works in 2022 |
The Core Web Vitals are a sign to show where Google wants to march in terms of search: No more inoperable websites, no mercy for usability-unfriendly websites! So that you can finally convince the very last SEO guru that the Search Quality Team can express user-friendliness in numbers. Responsiveness is intended to measure how quickly a website reacts to inquiries overall and smoothness is to measure how smoothly animations were animated. Featured snippets, voice search, and structured data should also be kept in mind. As the second largest search engine, YouTube is also gaining in importance.
Definition: what is SEO optimization?
Search engine optimization (SEO for short) - English search engine optimization - describes all SEO measures that serve to increase the visibility (SEO Visibility) of a website and its content (content with real user value) for users of a search engine such as Google, Yandex, Bing, Baidoo, Yahoo and DuckDuckGo to increase.
In the issue of Search Off the Record, Illyes gave insights into the ranking systems:
Google only shows part of the result set
Old search results are only partially integrated
In the event of a tie, tiebreakers are used
In the end, multipliers such as RankBrain can be used.
A devaluation using a multiplier is also possible
Nothing should be revealed about the rankings. Anyone who has ever attended an information retrieval class knows that it is all about mathematics. The ranking is initially based on a topic. For example, if someone writes about biscuits and a search query contains the keyword "biscuits", then the relevant document can be selected.
By the way, old search results are not always included for some search queries - for example for the search term “biscuits”. There could be billions of search results here, but no reason to display them all because there was no one who would ever look at all of the search results. The number of results must therefore be reduced.
Various ranking factors such as PageRank, topicality, and simple quality signals would then be applied to these results, which would then be used to create an inverse list of results that could be sent from the index to the user.
Even if Google doesn't name any, the insights are very revealing. The users usually only see a small section of possible results. Rare ties can be resolved using tiebreakers such as HTTP. RankBrain and other signals can act as boosters and lead to better Google search engine rankings.
Search engine optimization (SEO) in 2022 more than ever before needs requirement-specific content offers ( e.g. Google Web stories and Instagram Guides) for situational user contexts (you would like to learn to write SEO texts? - Click here for instructions on how to write SEO texts ). have in mind. In the future, there must be a separate content offer for each special search query. SEO is becoming even more individual and requires a data-driven approach. Every industry works differently and blanket SEO approaches will lose out against tailor-made SEO strategy measures.
SEO 2022: Google's new ranking factors at a glance - what to look out for in the future from the point of view of search engine optimization:
How do Internet users experience surfing websites? Google is expanding the page experience (Page Experience Update) as a ranking factor and is introducing some new metrics (Core Web Vitals):
➔ Loading: “Largest Contentful Paint” (LCP) measures how quickly the website loads the largest visible content elements (“largest content”). Google sets an upper limit of 2.5 seconds for a good result.
➔ Interactivity: "First Input Delay" (FID) measures how quickly your site reacts after a user has interacted with it (e.g. clicked a link). Google's benchmark: less than 100 milliseconds.
➔ Visual Stability: "Cumulative Layout Shift" (CLS) measures how stable the content of the page is after it has been loaded. If blocks of content suddenly move again (“shift”), the user sometimes clicks on the wrong link because the page content “bounces”. For this purpose, Google has developed a new metric from 0 (= no content shift) to 1 (= strong shift) and defines a value of less than 0.1 as a benchmark.
Google divides the results into (good), (needs improvement), and (poor). The following tools give you feedback on the "Core Web Vitals" of your pages:
PageSpeed Insights
Google Search Console
Conclusion: The search engine giant emphasizes: A good page experience is not more important than high-quality, relevant content - but it can be decisive if two pages with high-quality content compete for a better ranking. User experience and search engine optimization are becoming increasingly intertwined.
Google values websites that offer high-quality text content and are designed to be user-friendly. Gone are the days when it was all about keywords and backlinks: high-quality text content and a good user experience are now crucial to the war from an SEO perspective. This also makes website maintenance more demanding. => Looking for an SEO copywriter? - Now let the SEO text agency Austria write your SEO texts!
How SEO Search Engine Optimization Works in 2022
SEO is always changing
The Google algorithm called RankBrain or BERT masters semantic thinking and can judge whether the website texts on websites are written for customers or just for a search engine. Search engine optimization (SEO) for voice search, voice recognition and voice control is more than just Google optimization. In Germany, Austria and Switzerland, Google is the search engine (90% market share). Things are different on the voice assistant and smart speaker market. Amazon Echo is the market leader in smart speakers. Siri is in the lead when it comes to spreading voice assistants. Both use Bing as a search engine. Voice Search SEO must therefore take all possible search engines into account and, above all, keep an eye on the following parameters:
Mobile-First: Optimize websites for mobile users. The number of people using smartphones and tablets is increasing. Also, Voice Search SEO is important.
Content is King: Valuable content is what people are looking for. Where there is no content with user-added value ( content plan & editorial plan ), there is also no search engine ranking.
Branding is more important than ever. Build a strong brand!
User experience & engagement rates complement well-known ranking factors! - Pay attention to a perfect Usability & User Experience (UX) after the new Google Page Experience Update!
Social signals like likes, shares, comments, brand mentions, and the community around are indirect SEO factors!
Video content is more in demand than ever. Not only on Youtube but also on social networks, they achieve good reach.
Link building, together with content and on-page optimization, is one of the top-ranking factors. The algo is based on links. Links will never die! - Google updates can mess up rankings!
https://www.youtube.com/watch?time_continue=1130&v=8wNTbifE8QU&feature=emb_logo
Understand the way in which customers search for something (pay attention to search intention or user intention) and ask yourself in which phase of the customer journey you would like to receive attention. EAT principle: Increase and establish your expertise, authority & trustworthiness. Google's RankBrain Algo or BERT learns from user actions. Google's vision is clear: the user must be satisfied. SEO success also depends on brand awareness and user satisfaction (optimize user signals).
Without internal and external links, user-oriented content, perfect website technology, well-thought-out UX / usability, voice search optimization, and a holistic page structure, nothing works at Google. SEO will remain exciting in 2022 and there will be some Google updates again, which will separate the wheat from the chaff. There is no magic bullet for SEO in 2022 either - but at least some valuable ranking factors :
Search intention: give seekers what they are looking for.
Mobile-friendliness: Make sure that your website works everywhere (page speed, HTTPS).
User experience: Make sure that the visitors feel comfortable and are not distracted.
Content depth: Explain everything that users want to know.
Thematic Authority: Build expertise on a topic.
Backlinks: Get high-quality backlinks from other websites.
Fresh content: Update content regularly and ensure that the content is correct.
SEO-Tipps 2022 & SEO-Trends 2022
With the help of our tried and tested SEO process for companies and agencies, we bring your website up in the Google search engine rankings step by step. SEO analysis with open source SEO software that detects SEO errors, plannable SEO measures, and makes SEO progress visible.
What will search engine optimization (SEO) bring in 2022?
more customers
more inquiries
more sales
more relevant visitors
more reputation and visibility for your brand or your company
Increase conversion rate (sales rate)
In terms of the customer journey, you should also consider alternative search channels and search systems: Youtube, Pinterest, Facebook, Bing, Tumblr, Slideshare, LinkedIn, national business directories, Yahoo, Twitter, Flickr, Instagram, Whatsapp, news portals, question-and-answer portals, Amazon, price search engines, Marketplaces, partner programs, blogs, forums, special interest communities, Google+, newsgroups, Skype, podcasting, Snapchat, RSS feeds, newsletters, e-books, white papers, infographics & e-mail marketing, etc.
What is Offpage SEO Optimization? => Continuous development of relevant links & social signals etc.
What is technical SEO optimization? => Improvement of the server loading time or page loading time (page speed)
The mobile capability of the website (mobile-friendly)
Page loading speed (optimize loading times)
Topic content of the website content in relation to the user's search query => suitable content!
User Experience
Internal and external links (linking & authority)
Technically neat page structure
Length of stay of users on the pages
Content quality & content length
Regularly new content on the site
Number of clicks on a page & dwell time
Absprungrate und CTR (Click Through Rate)
Social Signals, Brand Mentions, Co-Occurance & Co-Citations
Featured Snippets & Google Star Ratings
Lokales SEO (Local SEO / Google my Business)
Structured data (Schema.org)
What is SEO Content Optimization? => Optimization of texts based on keywords, search intention, topic relevance, thematic completeness, questions, and semantic aspects (word similarity relationships, topic relatedness, word fields, word matrix, synonyms, action words, logical word affiliations, term weightings, topical relevance words, etc.)
What is conversion rate optimization? => A / B tests so-called split tests, heat maps, data analysis, analysis of the conversion path and the customer journey along the digital touchpoints, target group analysis, setting focus, concentration on one topic, reduction to the essentials, optimization of the CTR rate, Setting of suitable call to actions, UX / usability analysis, loading time optimization, use of trust elements, chatbots, user chats and closing accelerators, optimal offer description, high-quality pictures/videos, sales-promoting presentation, top customer support, understandable and flat information architecture, FAQ, Checklists & bullet points
What does the future look like in SEO?
NO MORE BULLSHIT SEO-ONLINE MARKETING
5 steps for more leads & sales - Regardless of whether you are talking about growth marketing, growth hacking, online marketing, content marketing, or inbound marketing - in principle there is only as much digital marketing as there are suitable online channels for it.
Realization of a personalized SEO strategy for 2022 with tailor-made on-page and off-page measures to achieve your SEO goals. Fresh SEO content that is worth reading, offers your customers real added value and convinces Google. Sustainable backlink building by hand (no link purchase & no link rental)! - Consideration of all important SEO factors for the year 2022:
OnPage ranking factors
Content completeness: Does the content cover all sub-topics and user questions comprehensively (holistically)?
Accuracy: Is the content based on facts?
Relevance: Is the content relevant to the search query?
Timeliness: is the page current?
Readability: Can the user consume the content easily?
Page Architecture
crawlable: Is the website accessible for search engines?
Subdomains: is the content on different subdomains?
For all devices: can the website be used on all devices?
Duplicate content: is the same content only available via one URL?
Loading time: Does the page load quickly?
URLs: Are the URLs meaningful and contain search words?
HTTPS: does the site offer a secure connection?
Cloaking: Are Google and users presented with the same content?
HTML
Title Tag: Does the title tag contain keywords that describe the web content?
Meta Description: Does the Meta Description contain keywords that describe the page content?
Structured data: Is additional information delivered in the form of schema markup?
HTML headings: Do the HTML headings reflect the structure?
OffPage Ranking Factors
Trust & Authority: Does the website have seals and certificates?
Brand Search Queries: Are users looking for the brand name?
Reputation: Does the website have a good reputation?
History: Has the website been online for a long time?
Advertising: Is the focus on advertising or user satisfaction?
Backlinks
Quality: Are there backlinks from trustworthy websites?
Anchor text: Do the links have relevant anchor text?
Domain popularity: How many different domains have backlinks pointing to the website?
Position: Is there a link from the primary content? Link Velocity: Does the website get new backlinks regularly?
Clicks: Are the links being clicked by users?
Spam: Were backlinks generated automatically?
User signals Country: In which country is the user?
Location: where is the user?
Search history: How did the user use the search engine before?
Dwell Time: Does the user spend time on the website?
Click rate: Do users click in the SERPS more than average?
Pogo sticking: are users satisfied or are they looking again?
SEO in 2022 needs a reputable SEO consultant like TEXTER & SEO who knows what is actually feasible!
What does an SEO analysis or a technical SEO audit in 2022 include?
✓ Status of the page & keyword research including search questions/competitor analysis
✓ general improvements (URL structure, internal linking, image alt tags)
✓ technical improvements (source code errors, correct integration of Analytics and Co., readability of content, sitemap)
✓ Text analysis (keyword density, suggestions for improvement structure)
✓ Analysis of metatags, meta title, and meta description (length, meaningfulness, keyword choice)
✓ Analysis of the headings (have h1-h3 tags been used correctly?)
✓ Analysis of duplicate content and double indexing of URLs is checked
✓ Page speed analysis with tips for improvement
✓ General usability criteria including a test of mobile-friendliness
✓ For online shops: checkout analysis according to usability criteria and suggestions for improvement
✓ Status quo of your link profile
✓ Distribution of dofollow / nofollow links
✓ Distribution of start pages / deep links
✓ Anchortextanalyse
✓ Vereilung Textlinks/Bildlinks
✓ Tips for further link building
✓ Suggestions for improvement
✓ Filtering bad backlinks
Important updates:
* 𝗠𝗼𝗯𝗶𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗜𝗻𝗱𝗲𝘅𝗶𝗻𝗴
Your website will then only be crawled and indexed using the Googlebot smartphone. If your website is not yet displayed correctly on your smartphone, there is an urgent need for action.
* 𝗣𝗮𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗨𝗽𝗱𝗮𝘁𝗲
Signals related to the user experience become part of the ranking. Google measures the page experience using the new Core Web Vitals and combines them with existing signals, e.g. mobile-friendliness, safe browsing, HTTPS & avoidance of disruptive content elements on mobile devices (popups, large banners over the content, etc.)
* 𝗣𝗮𝘀𝘀𝗮𝗴𝗲 𝗜𝗻𝗱𝗲𝘅𝗶𝗻𝗴
With this change, Google will understand individual parts of your content even better. What does that bring? The answer to very specific searches can be a single sentence in the middle of a long text. Google will find and understand this single sentence better in the future.
